Interesting initial takeaways:
By and large, it's people's friends ('best friends'), families, and good stories that get people to go to music festivals for the first time. The most frequently mentioned specific band that influenced people to attend their first festival was *drumroll please*....Radiohead. Second highest response was of course, the Grateful Dead.
Apparently convenience (their being local) and affordability are also major reasons people went to their first festival. Given how expensive festivals are getting, hopefully this isn't a reason of the past!
Here's a snapshot of the themes emerging from the survey results on first festival experiences:
People (of course!), music & lineup, travel and location, experiential elements & social culture, logistics and finances, and of course, other miscellaneous influences.
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