"The popularity of music festivals, such as San Francisco's Outside Lands or the upcoming Treasure Island Music Festival this month, directly parallels the rise of the Internet, said Kevin Arnold of San Francisco-based Noise Pop Industries, a speaker at Tuesday's event.
The reason is the Internet democratized access to these smaller bands," he said.
Festivals have also become more tech-centric, particularly with their tie-in to hackathons, where developers create apps to use at the festival. Outside Lands hosted its first-ever hackathon in August just days before the festival.
But Arnold said it isn't all about the apps; many fans use "music sherpas" -- a friend or fellow concertgoer -- to guide them
from stage to stage to find their favorite bands.
"The fan-to-fan, human connection is still what matters," Arnold said."
http://www.mercurynews.com/business/ci_24217223/sf-music-tech-event-plays-up-importance-live
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