"The development of popular culture from the novel via the image to the triumph of popular music and the "center-less'' heterogeneity of television, created forms of cultural expression that are singularly useful for the purposes of imaginary self-extension and self-empowerment. The result is an increasing separation of expressive elements from moral, social, even narrative contexts. Here is the triumph of "mood over morals.'' Americanization, indeed, is carried by the promise of heightened imaginary self-realization for individuals who are freed from the bonds of social norms and cultural traditions.
Americanization, thus, cannot be viewed as a tacitly engineered hidden cultural takeover but as a process in which individualization is the driving force. This process is most advanced in the US for a number of reasons. The promise of a particular form of individualization provides the explanation why American popular culture finds so much resonance in other societies where it has taken hold almost without resistance (mostly carried by a young generation trying to escape tradition).
Cultural Americanization is thus part of a modernizing process. Americanization is not a form of cultural imperialism, but the embodiment of modernity's promise of painless self-realization for each individual, in contrast to the demands made by more traditional concepts of emancipation. Globalization, which often appears as the triumph of cultural standardization, in reality undermines standardization. No single national culture is the driving force but, instead, globalization is powered by a restless individualism drawing on a growing store of mass symbols. So: we are not becoming Americanized. We "Americanize'' ourselves."
http://www.project-syndicate.org/commentary/invasion-of-the-culture-snatchers-
"But, judging by the appetite shown worldwide for this narrative, it seems clear that identification with such adventures is almost universal. It seems to speak to a deep longing in men – and in the women who also enjoy these films and TV shows – for a time in one’s life when one could dash toward freedom, adventure, and self-reinvention, unencumbered by social ties and family obligations."
http://www.project-syndicate.org/commentary/the-great-escapism
But,
judging by the appetite shown worldwide for this narrative, it seems
clear that identification with such adventures is almost universal. It
seems to speak to a deep longing in men – and in the women who also
enjoy these films and TV shows – for a time in one’s life when one could
dash toward freedom, adventure, and self-reinvention, unencumbered by
social ties and family obligations.
Read more at http://www.project-syndicate.org/commentary/the-great-escapism#cad7sqvVLYRCHBpQ.99
Read more at http://www.project-syndicate.org/commentary/the-great-escapism#cad7sqvVLYRCHBpQ.99
The
characteristic form by which music activates the imagination is by
short evocations of out-of-context images, or a diffuse feeling of
boundlessness, both of which need not be integrated into any meaningful
context. Listeners to popular music need not ``earn'' their aesthetic
experience through participation. Contrary to prior visual forms of
cultural expression, including the movies, there is no longer a need for
continuity in the flow of images; contrary to what happens with a
novel, no mental translation is required because the sensual effect of
music creates associations that are shaped not by narrative but by mood.
CommentsView/Create comment on this paragraphThe
development of popular culture from the novel via the image to the
triumph of popular music and the ``center-less'' heterogeneity of
television, created forms of cultural expression that are singularly
useful for the purposes of imaginary self-extension and
self-empowerment. The result is an increasing separation of expressive
elements from moral, social, even narrative contexts. Here is the
triumph of ``mood over morals.'' Americanization, indeed, is carried by
the promise of heightened imaginary self-realization for individuals who
are freed from the bonds of social norms and cultural traditions.
CommentsView/Create comment on this paragraphAmericanization,
thus, cannot be viewed as a tacitly engineered hidden cultural takeover
but as a process in which individualization is the driving force. This
process is most advanced in the US for a number of reasons. The promise
of a particular form of individualization provides the explanation why
American popular culture finds so much resonance in other societies
where it has taken hold almost without resistance (mostly carried by a
young generation trying to escape tradition).
CommentsView/Create comment on this paragraphCultural
Americanization is thus part of a modernizing process. Americanization
is not a form of cultural imperialism, but the embodiment of modernity's
promise of painless self-realization for each individual, in contrast
to the demands made by more traditional concepts of emancipation.
Globalization, which often appears as the triumph of cultural
standardization, in reality undermines standardization. No single
national culture is the driving force but, instead, globalization is
powered by a restless individualism drawing on a growing store of mass
symbols. So: we are not becoming Americanized. We ``Americanize''
ourselves.
Read more at http://www.project-syndicate.org/commentary/invasion-of-the-culture-snatchers-#Vq5o4XgFmo2CWZ2q.99
The
characteristic form by which music activates the imagination is by
short evocations of out-of-context images, or a diffuse feeling of
boundlessness, both of which need not be integrated into any meaningful
context. Listeners to popular music need not ``earn'' their aesthetic
experience through participation. Contrary to prior visual forms of
cultural expression, including the movies, there is no longer a need for
continuity in the flow of images; contrary to what happens with a
novel, no mental translation is required because the sensual effect of
music creates associations that are shaped not by narrative but by mood.
CommentsView/Create comment on this paragraphThe
development of popular culture from the novel via the image to the
triumph of popular music and the ``center-less'' heterogeneity of
television, created forms of cultural expression that are singularly
useful for the purposes of imaginary self-extension and
self-empowerment. The result is an increasing separation of expressive
elements from moral, social, even narrative contexts. Here is the
triumph of ``mood over morals.'' Americanization, indeed, is carried by
the promise of heightened imaginary self-realization for individuals who
are freed from the bonds of social norms and cultural traditions.
CommentsView/Create comment on this paragraphAmericanization,
thus, cannot be viewed as a tacitly engineered hidden cultural takeover
but as a process in which individualization is the driving force. This
process is most advanced in the US for a number of reasons. The promise
of a particular form of individualization provides the explanation why
American popular culture finds so much resonance in other societies
where it has taken hold almost without resistance (mostly carried by a
young generation trying to escape tradition).
CommentsView/Create comment on this paragraphCultural
Americanization is thus part of a modernizing process. Americanization
is not a form of cultural imperialism, but the embodiment of modernity's
promise of painless self-realization for each individual, in contrast
to the demands made by more traditional concepts of emancipation.
Globalization, which often appears as the triumph of cultural
standardization, in reality undermines standardization. No single
national culture is the driving force but, instead, globalization is
powered by a restless individualism drawing on a growing store of mass
symbols. So: we are not becoming Americanized. We ``Americanize''
ourselves.
Read more at http://www.project-syndicate.org/commentary/invasion-of-the-culture-snatchers-#Vq5o4XgFmo2CWZ2q.99
The
characteristic form by which music activates the imagination is by
short evocations of out-of-context images, or a diffuse feeling of
boundlessness, both of which need not be integrated into any meaningful
context. Listeners to popular music need not ``earn'' their aesthetic
experience through participation. Contrary to prior visual forms of
cultural expression, including the movies, there is no longer a need for
continuity in the flow of images; contrary to what happens with a
novel, no mental translation is required because the sensual effect of
music creates associations that are shaped not by narrative but by mood.
CommentsView/Create comment on this paragraphThe
development of popular culture from the novel via the image to the
triumph of popular music and the ``center-less'' heterogeneity of
television, created forms of cultural expression that are singularly
useful for the purposes of imaginary self-extension and
self-empowerment. The result is an increasing separation of expressive
elements from moral, social, even narrative contexts. Here is the
triumph of ``mood over morals.'' Americanization, indeed, is carried by
the promise of heightened imaginary self-realization for individuals who
are freed from the bonds of social norms and cultural traditions.
CommentsView/Create comment on this paragraphAmericanization,
thus, cannot be viewed as a tacitly engineered hidden cultural takeover
but as a process in which individualization is the driving force. This
process is most advanced in the US for a number of reasons. The promise
of a particular form of individualization provides the explanation why
American popular culture finds so much resonance in other societies
where it has taken hold almost without resistance (mostly carried by a
young generation trying to escape tradition).
CommentsView/Create comment on this paragraphCultural
Americanization is thus part of a modernizing process. Americanization
is not a form of cultural imperialism, but the embodiment of modernity's
promise of painless self-realization for each individual, in contrast
to the demands made by more traditional concepts of emancipation.
Globalization, which often appears as the triumph of cultural
standardization, in reality undermines standardization. No single
national culture is the driving force but, instead, globalization is
powered by a restless individualism drawing on a growing store of mass
symbols. So: we are not becoming Americanized. We ``Americanize''
ourselves.
Read more at http://www.project-syndicate.org/commentary/invasion-of-the-culture-snatchers-#Vq5o4XgFmo2CWZ2q.99
The
characteristic form by which music activates the imagination is by
short evocations of out-of-context images, or a diffuse feeling of
boundlessness, both of which need not be integrated into any meaningful
context. Listeners to popular music need not ``earn'' their aesthetic
experience through participation. Contrary to prior visual forms of
cultural expression, including the movies, there is no longer a need for
continuity in the flow of images; contrary to what happens with a
novel, no mental translation is required because the sensual effect of
music creates associations that are shaped not by narrative but by mood.
CommentsView/Create comment on this paragraphThe
development of popular culture from the novel via the image to the
triumph of popular music and the ``center-less'' heterogeneity of
television, created forms of cultural expression that are singularly
useful for the purposes of imaginary self-extension and
self-empowerment. The result is an increasing separation of expressive
elements from moral, social, even narrative contexts. Here is the
triumph of ``mood over morals.'' Americanization, indeed, is carried by
the promise of heightened imaginary self-realization for individuals who
are freed from the bonds of social norms and cultural traditions.
CommentsView/Create comment on this paragraphAmericanization,
thus, cannot be viewed as a tacitly engineered hidden cultural takeover
but as a process in which individualization is the driving force. This
process is most advanced in the US for a number of reasons. The promise
of a particular form of individualization provides the explanation why
American popular culture finds so much resonance in other societies
where it has taken hold almost without resistance (mostly carried by a
young generation trying to escape tradition).
CommentsView/Create comment on this paragraphCultural
Americanization is thus part of a modernizing process. Americanization
is not a form of cultural imperialism, but the embodiment of modernity's
promise of painless self-realization for each individual, in contrast
to the demands made by more traditional concepts of emancipation.
Globalization, which often appears as the triumph of cultural
standardization, in reality undermines standardization. No single
national culture is the driving force but, instead, globalization is
powered by a restless individualism drawing on a growing store of mass
symbols. So: we are not becoming Americanized. We ``Americanize''
ourselves.
Read more at http://www.project-syndicate.org/commentary/invasion-of-the-culture-snatchers-#Vq5o4XgFmo2CWZ2q.99
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